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What Does Google AdWords’ Parallel Tracking Mean for Marketing?

What is Parallel Tracking? If you haven’t heard already, Google AdWords will roll out parallel tracking for all accounts starting October 30th. Parallel tracking streamlines the click tracking process in the least interruptive¬†way possible. If you’re using AdWords, the current process looks like this: A user clicks on your ad, they’re redirected to a landing … Read More

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UTM Parameters and Best Practices

Your website gets a lot of visitors every day, and with Google Analytics, you can see various filters, measurements, and statistics. But what does all of that information actually tell you about your website? It can be a bit overwhelming. By simply looking at a single section in Google Analytics, you can learn a lot. … Read More

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