Tag: user story mapping

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Orange themed landing page representing off-site content pointing to blue themed landing page representing on-site content.

On-Site Content vs. Off-Site Content: Which is Better?

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We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More

Try User Story Mapping Before a Website Redesign

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A lot of planning goes into building a website from the ground up. There are multiple steps that come before the development process can actually begin. There’s a delicate balance between the design team, the client, and the developers, but there’s one step that requires everyone’s participation: user story mapping. With this Agile approach, all … Read More

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