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Where Did All of My Users Go?

SEO can be a mysterious aspect of how your website operates. It is everchanging and hinges on so many other elements, both on your site and off. Did you optimize for keywords or did Google’s algorithm change…again? When your traffic drops, it can be disheartening and overwhelming to figure out where to start looking for … Read More

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Prepare Your Website for Cyber Monday

There’s Thanksgiving, then there’s Black Friday, and for those who don’t want to leave the house, there’s Cyber Monday. Last year, Adobe Insights recorded over $6 billion in digital transactions, a 16% increase from 2016! That percentage is sure to increase this year! As marketers gear up for the holiday season, your team should be … Read More

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UTM Parameters and Best Practices

Your website gets a lot of visitors every day, and with Google Analytics, you can see various filters, measurements, and statistics. But what does all of that information actually tell you about your website? It can be a bit overwhelming. By simply looking at a single section in Google Analytics, you can learn a lot. … Read More

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