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Optimize Your Retargeting Strategy

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What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More

How to Use the Yoast SEO Plugin

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We work with WordPress a lot and for good reason. Not only is it a CMS that offers a solid foundation for development, it’s easy for our clients to use. Most, if not every, WordPress website employs a blog. You might think blogs are reserved for websites about DIY projects or cooking. However, there are plenty … Read More

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