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Optimize Your Email Automation Strategy

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How many emails do you send and receive in a day? Of those you receive, how many do you open and actually engage with? Marketers use email automation (or should be) as a primary aspect of outreach. According to Campaign Monitor, automated email messages have a 5% higher open rate and 152% more click-through rate … Read More

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Are RSS Feeds Still Relevant?

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RSS feeds may not be as popular as they once were, but they’re still quite relevant. With social media and email subscriptions, younger Internet users get the latest updates for a specific website directly in their feed or inbox. Still, it’s important to know the basics of RSS feeds and their advantages, especially if you … Read More

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