What is an XML Sitemap? Every business strives to rank number one on search engines, and that means improving, changing, and updating your SEO strategy with each new trend. One constant is the fact that bots determine your rank by crawling your site. This means they crawl each site for the information they deem relevant … Read More
On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More
Every business is different, therefore, your SEO strategy should be personalized to fit the needs of your website. This is especially true for e-commerce websites. While the basic pillars of SEO remain, you’ll need to tailor your strategy to accommodate your users. A quick refresher: SEO, or search engine optimization, is a form of web … Read More
We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More
What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More
We work with WordPress a lot and for good reason. Not only is it a CMS that offers a solid foundation for development, it’s easy for our clients to use. Most, if not every, WordPress website employs a blog. You might think blogs are reserved for websites about DIY projects or cooking. However, there are plenty … Read More
SEO trends are constantly changing, and marketers have to be on their toes. The amount of research and time that goes into perfecting your SEO strategy can be daunting for even the most experienced marketer. Whether you’re getting ready to deploy your website or you want to improve your SERP ranking, this SEO checklist will … Read More
Voice search became popular with the introduction of Amazon Echo in 2016 and Google Home in 2017. Now, people use voice search on a daily basis – in their car, at home, in the office. Modern devices make use of the technology, and the number of voice-activated speakers on the market has grown. We can … Read More
What is Structured Data? Google and other popular search engines use structured data to understand the content laid out on a website. This data allows you to organize and classify elements on your page. Semantic HTML is a great example of structured data. You can use structured data to indicate an image, an author, a … Read More
One of the basic pillars of SEO is links. Links allow search engines to “crawl” across various documents on the web, thus driving traffic to your website. Therefore, it is important to have as many links (from credible sources) referencing your website’s content. These links are known as backlinks or inbound links. Creating a link … Read More
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