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Where Did All of My Users Go?

SEO can be a mysterious aspect of how your website operates. It is everchanging and hinges on so many other elements, both on your site and off. Did you optimize for keywords or did Google’s algorithm change…again? When your traffic drops, it can be disheartening and overwhelming to figure out where to start looking for … Read More

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Introducing Google My Business 4.3

If you aren’t using Google My Business, you’re missing out on valuable online real estate to promote your company. With your account, you’ll have the ability to build a detailed profile that will show up as a listing on SERPs when users search for your business or businesses like yours. Here’s what our listing looks … Read More

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Google Launches a Website for Developers

Web developers rejoice! Google revealed the beta version of web.dev this month. Web.dev is a platform that offers a ton of resources for developers and allows them to test their sites. Web.dev also provides valuable suggestions on how to improve your website so that you might be more user-friendly, and consequently rank higher on SERPs. … Read More

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Optimize Link Building with Internal Links

Imagine the Internet as a roadmap. Every website or destination is linked by an intricate weaving of links or roads. Links, whether they’re outside or inside your website, guide users and search engines alike. They allow major search engines, like Google and Bing, to crawl your site and index information for SERPs. Link building is … Read More

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How Often Should You Update Your Sitemap?

If your website doesn’t have a sitemap yet, you’re missing out on a valuable aspect of your SEO strategy! Sitemaps help speed up the indexing process, therefore optimizing your chance of ranking high on SERPs. Instead of crawling multiple pages and links on your website, bots and crawlers can simply visit your sitemap to find … Read More

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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

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5 Tests to Ensure Optimal Usability

Before you even think about pushing to production, some testing is in order. At Sevaa, we like to test, test, and test some more, whether it be a small change to a homepage gallery or an entire redesign. Testing is probably one of the most important steps in our development process. Before we send a … Read More

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5 Ways to Optimize Your Website’s Speed

Users expect a responsive, safe, and speedy web experience. Over half of web users will leave a page if it doesn’t load within three seconds! Longer than that and you could be losing valuable customers and revenue. Your website’s speed differs among various devices. So although you think your website’s speed is optimized for a … Read More

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No WiFi, No Problem: Try a Progressive Web App

What is a Progressive Web App (PWA)? How often do you type a URL on your mobile device as opposed to using an app? Apps are convenient and accessible. However, the drawback is the fact that native mobile apps require wi-fi, and if you’re offline you, use up precious data. Not to mention, downloading an … Read More

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Happy 20th, Google! Here’s What’s New with Search

September 2018 signals the 20th anniversary for Google, and to celebrate, we’re getting a handful of new features! These updates center around how users search. Users will find that their interactions are much more convenient, engaging, and relevant. For marketers, these changes mean tailoring content to the way users search. The changes include three major … Read More

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