It’s common knowledge that users spend most of their time on apps, and you may be asking yourself whether your company needs a mobile app as opposed to a web application. Before making a decision, it’s important to consider the pros and cons of each option. Furthermore, ruling out one over the other may not … Read More
How many emails do you send and receive in a day? Of those you receive, how many do you open and actually engage with? Marketers use email automation (or should be) as a primary aspect of outreach. According to Campaign Monitor, automated email messages have a 5% higher open rate and 152% more click-through rate … Read More
Every new year, we think about resolutions and how we can improve ourselves for the coming year. While ending bad habits and exercising more are obvious resolutions, a website redesign might also be in the cards for you. When was the last time your website (whether it’s a personal portfolio or an e-commerce website) had … Read More
Web developers rejoice! Google revealed the beta version of web.dev this month. Web.dev is a platform that offers a ton of resources for developers and allows them to test their sites. Web.dev also provides valuable suggestions on how to improve your website so that you might be more user-friendly, and consequently rank higher on SERPs. … Read More
Imagine the Internet as a roadmap. Every website or destination is linked by an intricate weaving of links or roads. Links, whether they’re outside or inside your website, guide users and search engines alike. They allow major search engines, like Google and Bing, to crawl your site and index information for SERPs. Link building is … Read More
September 2018 signals the 20th anniversary for Google, and to celebrate, we’re getting a handful of new features! These updates center around how users search. Users will find that their interactions are much more convenient, engaging, and relevant. For marketers, these changes mean tailoring content to the way users search. The changes include three major … Read More
On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More
We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More
The first thing I do when I come into the office: open Slack. It’s Sevaa’s main line of team communication, and it’s become pretty popular among other tech companies. We use Slack to create to-do lists, progress reports, set reminders, and decide where to eat lunch. More specifically, you can use Slack to: Organize conversations by topic, project, … Read More
What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More
Free consultation to discover your best-fit solution.