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Start Strategizing with an Executive Business Review (EBR)

Sevaa has been providing comprehensive hosting, development and maintenance services since 2001. We pride ourselves on being more than just a service provider, we strive to be a strategic partner for your organization. This year, Sevaa will continue to expand our team and our product line, starting with our new Executive Business Review (EBR) program. … Read More

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What’s New with Google Search Console?

On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More

Optimize Your Retargeting Strategy

What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More

What Are Key Performance Indicators (KPIs)?

What is a KPI? Whether your business has been going strong for many years or your startup is just taking off, there’s a laundry list of goals you hope to achieve and maintain. Key performance indicators (KPIs) measure how well your company achieves those goals. Goals are different for every company. Perhaps you want to … Read More

Create Valuable Buyer Personas with Research and Data

Companies usually have a general idea of the audience groups they want to target. For Sevaa Group, we often create and/or host functional websites for non-profit organizations, law firms, and higher education institutions. We also work with marketing agencies who design those functional websites. Finally, we create content that appeals to other developers or people … Read More

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UTM Parameters and Best Practices

Your website gets a lot of visitors every day, and with Google Analytics, you can see various filters, measurements, and statistics. But what does all of that information actually tell you about your website? It can be a bit overwhelming. By simply looking at a single section in Google Analytics, you can learn a lot. … Read More

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Sevaa Explains Keyword Research

In our overview of SEO foundations, we highlighted 7 important pillars that affect your SEO ranking: Meta-information: Incorporate keywords into titles and descriptions. Relevant Content: Write with knowledge of your subject – keywords and relevancy will naturally follow. Social Media Optimization: Get your content out there! Do more than simply posting to your timeline. Linking: … Read More

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Sevaa Explains the Foundations of Search Engine Optimization

Search Engine Optimization (SEO) can seem pretty daunting for those who are just beginning to build their own website or a simple portfolio. Even those who already have an established website need to keep up with changing SEO trends. Sevaa is here to relieve some of the anxiety that comes from taking on SEO: taking … Read More

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Six Simple Steps for Planning Your Website’s Redesign

Every website has a shelf life. Times change and with these changes your website needs to keep up, staying one step ahead of your competition. An outdated website can easily damage your company’s credibility, youthfulness and could eventually cause a loss in clients. Before beginning a website redesign, you have to plan for exactly what … Read More

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