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Optimize Link Building with Internal Links

Imagine the Internet as a roadmap. Every website or destination is linked by an intricate weaving of links or roads. Links, whether they’re outside or inside your website, guide users and search engines alike. They allow major search engines, like Google and Bing, to crawl your site and index information for SERPs. Link building is … Read More

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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

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5 Tests to Ensure Optimal Usability

Before you even think about pushing to production, some testing is in order. At Sevaa, we like to test, test, and test some more, whether it be a small change to a homepage gallery or an entire redesign. Testing is probably one of the most important steps in our development process. Before we send a … Read More

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What’s New with Google Search Console?

On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More

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UTM Parameters and Best Practices

Your website gets a lot of visitors every day, and with Google Analytics, you can see various filters, measurements, and statistics. But what does all of that information actually tell you about your website? It can be a bit overwhelming. By simply looking at a single section in Google Analytics, you can learn a lot. … Read More

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4 Tips to Improve Your Link Building Strategy

One of the basic pillars of SEO is links. Links allow search engines to “crawl” across various documents on the web, thus driving traffic to your website. Therefore, it is important to have as many links (from credible sources) referencing your website’s content. These links are known as backlinks or inbound links. Creating a link … Read More

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