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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

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Happy 20th, Google! Here’s What’s New with Search

September 2018 signals the 20th anniversary for Google, and to celebrate, we’re getting a handful of new features! These updates center around how users search. Users will find that their interactions are much more convenient, engaging, and relevant. For marketers, these changes mean tailoring content to the way users search. The changes include three major … Read More

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5 SEO Tricks for E-Commerce Websites

Every business is different, therefore, your SEO strategy should be personalized to fit the needs of your website. This is especially true for e-commerce websites. While the basic pillars of SEO remain, you’ll need to tailor your strategy to accommodate your users. A quick refresher: SEO, or search engine optimization, is a form of web … Read More

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On-Site Content vs. Off-Site Content: Which is Better?

We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to┬ápromote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More

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