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Where Did All of My Users Go?

SEO can be a mysterious aspect of how your website operates. It is everchanging and hinges on so many other elements, both on your site and off. Did you optimize for keywords or did Google’s algorithm change…again? When your traffic drops, it can be disheartening and overwhelming to figure out where to start looking for … Read More

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New Year, New Website: 5 Factors of a Successful Redesign

Every new year, we think about resolutions and how we can improve ourselves for the coming year. While ending bad habits and exercising more are obvious resolutions, a website redesign might also be in the cards for you. When was the last time your website (whether it’s a personal portfolio or an e-commerce website) had … Read More

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What’s New with Google Search Console?

On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More

Create Valuable Buyer Personas with Research and Data

Companies usually have a general idea of the audience groups they want to target. For Sevaa Group, we often create and/or host functional websites for non-profit organizations, law firms, and higher education institutions. We also work with marketing agencies who design those functional websites. Finally, we create content that appeals to other developers or people … Read More

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UTM Parameters and Best Practices

Your website gets a lot of visitors every day, and with Google Analytics, you can see various filters, measurements, and statistics. But what does all of that information actually tell you about your website? It can be a bit overwhelming. By simply looking at a single section in Google Analytics, you can learn a lot. … Read More

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Sevaa Explains Keyword Research

In our overview of SEO foundations, we highlighted 7 important pillars that affect your SEO ranking: Meta-information: Incorporate keywords into titles and descriptions. Relevant Content: Write with knowledge of your subject – keywords and relevancy will naturally follow. Social Media Optimization: Get your content out there! Do more than simply posting to your timeline. Linking: … Read More

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Six Simple Steps for Planning Your Website’s Redesign

Every website has a shelf life. Times change and with these changes your website needs to keep up, staying one step ahead of your competition. An outdated website can easily damage your company’s credibility, youthfulness and could eventually cause a loss in clients. Before beginning a website redesign, you have to plan for exactly what … Read More

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