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Orange outline of California state with laptop overlaid with lock icon and "CCPA."

Are You Ready for the California Consumer Privacy Act?

Online privacy has been at the forefront of users’ minds in 2019 with the GDPR, and this won’t change in 2020. In fact, companies should be thinking about how they can make their websites more transparent and safe for all users. Kicking off the new year, the California Consumer Privacy Act (CCPA) will go into … Read More

Optimize Your Retargeting Strategy

What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More

Chrome 68: Why Your Website NEEDS an SSL Certificate

Website security should be one of your top priorities as a webmaster and/or business owner. It’s definitely important to users and even browsers. With the recent GDPR requirements, websites who do business with citizens from European Union (EU) countries must be compliant with the regulations. This means they have a responsibility to be up-front about … Read More

Look What EU Made Me Do: A Guide to the GDPR

What is the GDPR? Digital privacy has always been important, but lately, it’s become more of a concern. The vision of 1984 is looking more and more realistic. Users aren’t just entering their email and phone numbers without thinking, they want to know why a company needs their information and what they plan to do … Read More

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