Web developers rejoice! Google revealed the beta version of web.dev this month. Web.dev is a platform that offers a ton of resources for developers and allows them to test their sites. Web.dev also provides valuable suggestions on how to improve your website so that you might be more user-friendly, and consequently rank higher on SERPs. … Read More
Whether you already have a job in the tech industry or you’re just getting started, you should never stop learning. There are tons of online resources that allow you to expand your expertise. Certifications are convenient and affordable, and some are even free! All you need is a computer and some time, no tuition required. … Read More
On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More
What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More
SEO trends are constantly changing, and marketers have to be on their toes. The amount of research and time that goes into perfecting your SEO strategy can be daunting for even the most experienced marketer. Whether you’re getting ready to deploy your website or you want to improve your SERP ranking, this SEO checklist will … Read More
Voice search became popular with the introduction of Amazon Echo in 2016 and Google Home in 2017. Now, people use voice search on a daily basis – in their car, at home, in the office. Modern devices make use of the technology, and the number of voice-activated speakers on the market has grown. We can … Read More
Twitter is one of the top social media platforms, along with Facebook, that people use to communicate; so why not take advantage of this environment to target potential clients with your content? Much like Facebook, Twitter offers a variety of marketing tools to help you get your brand and your message in front of the … Read More
Facebook has been a social media staple in marketing for years, and if your company isn’t on Facebook, then you’re missing out…big time! According to Forbes, the network accommodates nearly one-third of the planet as its user base! That’s about 2 billion! Unfortunately, many companies lack the space in their budget for digital marketing, but … Read More
Search Engine Optimization (SEO) can seem pretty daunting for those who are just beginning to build their own website or a simple portfolio. Even those who already have an established website need to keep up with changing SEO trends. Sevaa is here to relieve some of the anxiety that comes from taking on SEO: taking … Read More
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