How many emails do you send and receive in a day? Of those you receive, how many do you open and actually engage with? Marketers use email automation (or should be) as a primary aspect of outreach. According to Campaign Monitor, automated email messages have a 5% higher open rate and 152% more click-through rate … Read More
Tag: CRM integration
What is a CRM platform? Simply put, a customer relationship management (CRM) platform organizes leads and customers. CRM platforms often operate in a separate system from your website. However, there are ways to combine the two so that lead information from your website goes straight to your CRM. For example, a visitor fills out a contact … Read More
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