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Are RSS Feeds Still Relevant?

RSS feeds may not be as popular as they once were, but they’re still quite relevant. With social media and email subscriptions, younger Internet users get the latest updates for a specific website directly in their feed or inbox. Still, it’s important to know the basics of RSS feeds and their advantages, especially if you … Read More

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New Year, New Website: 5 Factors of a Successful Redesign

Every new year, we think about resolutions and how we can improve ourselves for the coming year. While ending bad habits and exercising more are obvious resolutions, a website redesign might also be in the cards for you. When was the last time your website (whether it’s a personal portfolio or an e-commerce website) had … Read More

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Build an Inclusive Website with Digital Accessibility

What is Digital Accessibility? The 90’s were a booming time for technology. I can still remember the first computer we used in elementary school (that’s right, we used one computer among three classrooms). With a simplistic black and green screen, we took advantage of the five educational games available to us. This was also a … Read More

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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

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5 Tests to Ensure Optimal Usability

Before you even think about pushing to production, some testing is in order. At Sevaa, we like to test, test, and test some more, whether it be a small change to a homepage gallery or an entire redesign. Testing is probably one of the most important steps in our development process. Before we send a … Read More

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Happy 20th, Google! Here’s What’s New with Search

September 2018 signals the 20th anniversary for Google, and to celebrate, we’re getting a handful of new features! These updates center around how users search. Users will find that their interactions are much more convenient, engaging, and relevant. For marketers, these changes mean tailoring content to the way users search. The changes include three major … Read More

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5 SEO Tricks for E-Commerce Websites

Every business is different, therefore, your SEO strategy should be personalized to fit the needs of your website. This is especially true for e-commerce websites. While the basic pillars of SEO remain, you’ll need to tailor your strategy to accommodate your users. A quick refresher: SEO, or search engine optimization, is a form of web … Read More

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On-Site Content vs. Off-Site Content: Which is Better?

We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to¬†promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More

Redesign with Content in Mind

It’s time to bring your website into the 21st century. But before you¬†start redesigning with fancy image slideshows, catchy header images and various plugins, consider the most of important part of your website: the content. Create a content strategy before you build out the design for a website that’s tailored to your audience. The “Content … Read More

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