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Optimize Your Email Automation Strategy

How many emails do you send and receive in a day? Of those you receive, how many do you open and actually engage with? Marketers use email automation (or should be) as a primary aspect of outreach. According to Campaign Monitor, automated email messages have a 5% higher open rate and 152% more click-through rate … Read More

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Optimize Link Building with Internal Links

Imagine the Internet as a roadmap. Every website or destination is linked by an intricate weaving of links or roads. Links, whether they’re outside or inside your website, guide users and search engines alike. They allow major search engines, like Google and Bing, to crawl your site and index information for SERPs. Link building is … Read More

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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

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Happy 20th, Google! Here’s What’s New with Search

September 2018 signals the 20th anniversary for Google, and to celebrate, we’re getting a handful of new features! These updates center around how users search. Users will find that their interactions are much more convenient, engaging, and relevant. For marketers, these changes mean tailoring content to the way users search. The changes include three major … Read More

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