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Optimize Link Building with Internal Links

Imagine the Internet as a roadmap. Every website or destination is linked by an intricate weaving of links or roads. Links, whether they’re outside or inside your website, guide users and search engines alike. They allow major search engines, like Google and Bing, to crawl your site and index information for SERPs. Link building is … Read More

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5 Tests to Ensure Optimal Usability

Before you even think about pushing to production, some testing is in order. At Sevaa, we like to test, test, and test some more, whether it be a small change to a homepage gallery or an entire redesign. Testing is probably one of the most important steps in our development process. Before we send a … Read More

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On-Site Content vs. Off-Site Content: Which is Better?

We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More

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4 Tips to Improve Your Link Building Strategy

One of the basic pillars of SEO is links. Links allow search engines to “crawl” across various documents on the web, thus driving traffic to your website. Therefore, it is important to have as many links (from credible sources) referencing your website’s content. These links are known as backlinks or inbound links. Creating a link … Read More

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