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New Year, New Website: 5 Factors of a Successful Redesign

Every new year, we think about resolutions and how we can improve ourselves for the coming year. While ending bad habits and exercising more are obvious resolutions, a website redesign might also be in the cards for you. When was the last time your website (whether it’s a personal portfolio or an e-commerce website) had … Read More

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Create Consistent Content with an SEO Style Guide

Your content is one of the most important elements of your website. It drives traffic and contributes to SEO. Therefore, it needs to be concise and current. If you have a big team or enlist guest bloggers to create content, consistency can be a challenge. Every writer has his/her own style, but a solid SEO … Read More

Orange themed landing page representing off-site content pointing to blue themed landing page representing on-site content.

On-Site Content vs. Off-Site Content: Which is Better?

We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to┬ápromote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More

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