It’s time to bring your website into the 21st century. But before you start redesigning with fancy image slideshows, catchy header images and various plugins, consider the most of important part of your website: the content. Create a content strategy before you build out the design for a website that’s tailored to your audience. The “Content … Read More
Tag: audience targeting
What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More
What is Parallel Tracking? If you haven’t heard already, Google AdWords will roll out parallel tracking for all accounts starting October 30th. Parallel tracking streamlines the click tracking process in the least interruptive way possible. If you’re using AdWords, the current process looks like this: A user clicks on your ad, they’re redirected to a landing … Read More
The web presence of a business has become increasingly vital to its success, which is why Sevaa strives to provide everything from hosting to maintenance. We help clients keep up with ever-changing trends and uncover the secrets of optimizing their website for the Internet. It’s every business’s goal to increase the traffic flow to their … Read More
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