We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More
What is a CRM platform? Simply put, a customer relationship management (CRM) platform organizes leads and customers. CRM platforms often operate in a separate system from your website. However, there are ways to combine the two so that lead information from your website goes straight to your CRM. For example, a visitor fills out a contact … Read More
One of my favorite things to do is see how many clicks my social media links garner or dive into Google analytics to see how visitors got to our site. These indicators tell me how well I’m doing, but how do I translate all that data to share with others? It’s one thing to put … Read More
It’s time to bring your website into the 21st century. But before you start redesigning with fancy image slideshows, catchy header images and various plugins, consider the most of important part of your website: the content. Create a content strategy before you build out the design for a website that’s tailored to your audience. The “Content … Read More
A lot of planning goes into building a website from the ground up. There are multiple steps that come before the development process can actually begin. There’s a delicate balance between the design team, the client, and the developers, but there’s one step that requires everyone’s participation: user story mapping. With this Agile approach, all … Read More
In June of 2018, Microsoft made the announcement that they had officially acquired GitHub. This has inevitably generated debate among the development community. Microsoft began as a means for collaboration in order to build a microcomputer known as MITS Altair 8800. With a foundation in open source, the company has since veered away from that pillar. … Read More
Privacy has been a hot topic this year, especially when it comes to the various online platforms that we use daily. With a major Facebook data breach, new GDPR requirements, Chrome 68’s SSL certificate policy, and more cybersecurity news, it’s become increasingly important for users to be educated. Once a place to explore freely, hackers … Read More
The first thing I do when I come into the office: open Slack. It’s Sevaa’s main line of team communication, and it’s become pretty popular among other tech companies. We use Slack to create to-do lists, progress reports, set reminders, and decide where to eat lunch. More specifically, you can use Slack to: Organize conversations by topic, project, … Read More
What is Retargeting? Simply put, retargeting is a form of online marketing used to “retarget” users that left your website without taking any action. A retargeting strategy aims to increase conversions using cookies. Cookies use a basic code, sometimes known as a pixel, to follow your website’s visitors. Sounds a bit intrusive, right? Thanks to … Read More
What is Parallel Tracking? If you haven’t heard already, Google AdWords will roll out parallel tracking for all accounts starting October 30th. Parallel tracking streamlines the click tracking process in the least interruptive way possible. If you’re using AdWords, the current process looks like this: A user clicks on your ad, they’re redirected to a landing … Read More
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