What is an XML Sitemap? Every business strives to rank number one on search engines, and that means improving, changing, and updating your SEO strategy with each new trend. One constant is the fact that bots determine your rank by crawling your site. This means they crawl each site for the information they deem relevant … Read More
There are plenty of ways to promote a safer web, for yourself and your website’s users. With cybersecurity being a hot topic these days, it’s important to take the necessary steps towards a secure website…and it’s not as difficult as you might think. Features like password managers, SSL certificates, and regular backups all keep your … Read More
On September 4th, Google announced a new and improved Search Console. Don’t worry; if you’re used to the old console, it is still available. Users can switch between the old and the new version as needed. With the new Google Search Console out of beta, you get more data and more control, along with a … Read More
Every business is different, therefore, your SEO strategy should be personalized to fit the needs of your website. This is especially true for e-commerce websites. While the basic pillars of SEO remain, you’ll need to tailor your strategy to accommodate your users. A quick refresher: SEO, or search engine optimization, is a form of web … Read More
Why Drupal? Not only is Drupal an easy-to-use content management system (CMS), it also offers out-of-the-box functionality for most themes. With an open source community run on GitLab, Drupal is constantly growing and improving. Choosing the right CMS is the first step in creating a website, and Drupal has always been a staple in our … Read More
Drupal made a big announcement last month…they’re moving to GitLab! Drupal migrated to Git back in 2012 and has since grown in the open source community. As a result, the need to improve developer tooling arose. Although Drupal tools and practices are top-notch in the open source community, there is always room for improvement. … Read More
We all know that content is important for attracting website traffic. You need content for SEO purposes, to engage your audience, to promote thought leadership, and even to plan out a website redesign. Content goes well beyond a solid blog post. Think of all the elements on your website that relay important information: blog posts, testimonials, … Read More
What is a CRM platform? Simply put, a customer relationship management (CRM) platform organizes leads and customers. CRM platforms often operate in a separate system from your website. However, there are ways to combine the two so that lead information from your website goes straight to your CRM. For example, a visitor fills out a contact … Read More
One of my favorite things to do is see how many clicks my social media links garner or dive into Google analytics to see how visitors got to our site. These indicators tell me how well I’m doing, but how do I translate all that data to share with others? It’s one thing to put … Read More
It’s time to bring your website into the 21st century. But before you start redesigning with fancy image slideshows, catchy header images and various plugins, consider the most of important part of your website: the content. Create a content strategy before you build out the design for a website that’s tailored to your audience. The “Content … Read More
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