Voice search became popular with the introduction of Amazon Echo in 2016 and Google Home in 2017. Now, people use voice search on a daily basis – in their car, at home, in the office. Modern devices make use of the technology, and the number of voice-activated speakers on the market has grown.
We can now turn on our living room lights or find the nearest coffee shop with the help of voice search. This trend is just one more way to complete daily tasks with more efficiency. No more typing, all you have to do is ask a question and your device will answer you with the information you seek.
The growing popularity of voice search forces marketers to rethink their SEO and content strategy. People are no longer using keywords to type Sevaa Group location. Instead, they’re using a conversational tone to ask “Where is Sevaa Group located?” With this new trend, it’s important for marketers to optimize their website. Here’s how you can get started:
Update your Google My Business
If you haven’t set up Google My Business yet, do it now! It’s a free business listing that will show up on SERPs when someone searches for your business. It looks like this:
This will allow Google to gather basic information about your business like hours, location, reviews, and more. This means your business will be more likely to show up in voice search if someone asks, “Where is Sevaa Group located?”
Using structured data with the correct schema is also a great way to define specific information on your website. Structured data helps Google translate your content so that it can be organized accordingly on SERPs. Content with structured data is more likely to show up as a rich snippet. In addition, the data helps Google find the necessary information to answer a query more accurately.
In fact, Google Home and Google Assistant answer questions based on rich snippets that are ranked in “position zero.” “Position zero” is considered the “best” result for the searcher and usually shows up in a rich snippet above the rest of the results.
With the use of Google My Business, you can optimize your local SEO. With voice search, it’s common for users to indicate, “near me.” This automatically takes the user’s location into account and compiles results that are nearby. According to Moz, voice searches are three times more likely to be local-based.
Long Tail+ Keyword Phrases
The “plus” in long tail+ keyword phrases indicates conversational phrases. Since voice search makes use of “natural language,” it’s important for keyword phrases and content to emulate how people actually speak. With voice search, keyword phrases have more context and are usually longer than typed search entries. In an analysis conducted in February 2018, Backlinko found that the typical voice search result is about 29 words long.
Consider the questions that customers ask you over the phone. Keep an ongoing list of common questions and statements and incorporate them into your content. Another great way to include long tail+ phrases on your website is through a frequently asked questions (FAQ) page. Offer concise answers in response to common questions.
Why should you care about voice search?
It’s necessary for marketers to accommodate the way users interact with search engines if they want their website to be visible. When planning out content and keywords, think about answering the 5 w’s (who, what, when, where, and why). AnswerThePublic.com is a great resource that compiles questions that users are likely to ask about your product or service.
Sevaa Group knows how important it is to keep up with the everchanging trends in marketing and software development. Talk to us about working on your next project!