Laptop with orange link symbol overlaid.

One of the basic pillars of SEO is links. Links allow search engines to “crawl” across various documents on the web, thus driving traffic to your website. Therefore, it is important to have as many links (from credible sources) referencing your website’s content. These links are known as backlinks or inbound links. Creating a link building strategy is essential to improving your website’s SEO ranking. Here are a few ways to do that:

1. Invite a Guest Blogger / Be a Guest Blogger

It’s always great to get a new perspective on certain topics, and a featuring a guest blogger on your site is a great way to diversify your content. Find someone who is knowledgeable about a specific topic. Perhaps you tend to read a particular author’s work from your favorite blog about a topic similar to your own website’s content, or you connect with people who share common interests as you at a local meet up. In addition, you can also be a guest blogger on their website.

Not only will the guest blogger share the content with a link leading back to your website, all of their readers and followers will be introduced to your website and content. Initiate a trade-off by promoting each other’s websites. You can both plug your business with guest blogs.

2. Share Your Content With Other Websites

Send your content to respected blogs and publishers. For example, Sevaa recently started sharing blog posts on Atlanta Tech Blogs. This acts as a respected forum for all content relating to the tech industry.

You can also also find other relevant websites that relate to your company and share your content with them. Just make sure that your content is published for your site first in order to avoid content copycatting.

3. Share Your Content on Social Media

A no-brainer, social media is one of the easiest ways to share your content. If your company is on social media (which, it should be), then absolutely post your content, and post it multiple times. Share older content if it is relevant and up to date.

In addition, share similar websites’ content on your social media (as long as they aren’t a competitor). Eventually, that company will begin to notice that you’re helping them share their content, perhaps they’ll help you out as well by linking to your content.

This tip requires a little bit more work, but it has the highest rate of success. Find websites with quality content about a topic that is similar to your own and find outdated or broken links in their website. Email the webmaster and kindly notify them that they need to update the link and supply them with a replacement link to your own content. Search Engine Journal offers a list of resources to help you find broken links. In addition, you should also make sure all links leading to your own content aren’t broken.

LinkOkay is a great resource that Sevaa Group uses to keep track of our backlinks. Along with this organizational tool, these tips can help you get started on a link building strategy. Just remember to always put out original, quality content, and links from credible sources will follow naturally.

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